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"Every page in Leaving The Base Camp is a testimony to the unyielding spirit of innovation and the relentless pursuit of growth, depicting how a small business morphed into an industry leader."

Erin

Content Writer

Unexpected Road to Success


In 2010, MailerLite was a niche email tool used by a handful of Lithuanian companies. Twelve years later, they were recognized as pioneers of remote work and an industry leader in email marketing. In 2022, MailerLite was acquired for over $90 million.

Leaving The Base Camp is the story of what happened in between. In this entertaining bootstrapping business tale, co-founder Ilma Tiki shares the unconventional strategies, lessons, and stories that enabled this scrappy startup from a small country in Eastern Europe to win big.

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Fun fact: This website selling Leaving The Basecamp was built entirely with MailerLite. That’s right! Anyone, including you, can create a website and sell digital products all from one easy tool.

Learn how you can sell digital products today —>


“One of the Best Email Marketing Services of 2022”

- FORBES

Leaving The Base Camp is working for MailerLite!

"Awesome experience. Their website and blog builder is like a golden treasure waiting to be harnessed. Much easier to handle than major Web builders and still does it with ease."

Jerry Selvaseelan

Founder, LogicalRetreat™

The Story
Proven Strategies for Growth


Leaving The Base Camp is packed full of insight. It’s not just a story that shows what it takes to grow a wildly successful tech company—it’s a manual for those who want to create a company culture where people really love their jobs.

Ilma shares:

  • A simple question that broadened her perspective and opened up new business possibilities

  • Her four-point checklist to identify marketing ideas with the potential for massive impact

  • How MailerLite committed to remote work and accessed the global talent market

  • A hiring tactic MailerLite uses to find super motivated candidates that share company values

  • The exact strategies MailerLite uses to effectively lead a fully remote team of 100+ employees


These tips enabled MailerLite to overcome hurdles unusual for tech startups—a lack of venture capital, a home base outside the major tech hubs, and a desire to balance growth with lifestyle.


Ilma with her team on workation in Florence, Italy.