Unexpected Road to Success

In 2010, MailerLite was a niche email tool used by a handful of Lithuanian companies. Twelve years later, they were recognized as pioneers of remote work and an industry leader in email marketing. In 2022, MailerLite was acquired for over $90 million.

Leaving The Base Camp is the story of what happened in between. In this entertaining bootstrapping business tale, co-founder Ilma Tiki shares the unconventional strategies, lessons, and stories that enabled this scrappy startup from a small country in Eastern Europe to win big.

Fun fact: This website selling Leaving The Basecamp was built entirely with MailerLite. That’s right! Anyone, including you, can create a website and sell digital products all from one easy tool.

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“One of the Best Email Marketing Services of 2022”


Leaving The Base Camp is working for MailerLite!

The Story
Proven Strategies for Growth

Leaving The Base Camp is packed full of insight. It’s not just a story that shows what it takes to grow a wildly successful tech company—it’s a manual for those who want to create a company culture where people really love their jobs.

Ilma shares:

  • A simple question that broadened her perspective and opened up new business possibilities

  • Her four-point checklist to identify marketing ideas with the potential for massive impact

  • How MailerLite committed to remote work and accessed the global talent market

  • A hiring tactic MailerLite uses to find super motivated candidates that share company values

  • The exact strategies MailerLite uses to effectively lead a fully remote team of 100+ employees

These tips enabled MailerLite to overcome hurdles unusual for tech startups—a lack of venture capital, a home base outside the major tech hubs, and a desire to balance growth with lifestyle.

Ilma with her team on workation in Florence, Italy.