How MailerLite bootstrapped a small remote team to become a $90+ million SaaS company.
In 2010, MailerLite was a niche email tool used by a handful of Lithuanian companies. Twelve years later, they were recognized as pioneers of remote work and an industry leader in email marketing. In 2022, MailerLite was acquired for over $90 million.
Leaving The Base Camp is the story of what happened in between. In this entertaining bootstrapping business tale, co-founder Ilma Tiki shares the unconventional strategies, lessons, and stories that enabled this scrappy startup from a small country in Eastern Europe to win big.
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- FORBES
Leaving The Base Camp is working for MailerLite!
Leaving The Base Camp is packed full of insight. It’s not just a story that shows what it takes to grow a wildly successful tech company—it’s a manual for those who want to create a company culture where people really love their jobs.
Ilma shares:
A simple question that broadened her perspective and opened up new business possibilities
Her four-point checklist to identify marketing ideas with the potential for massive impact
How MailerLite committed to remote work and accessed the global talent market
A hiring tactic MailerLite uses to find super motivated candidates that share company values
The exact strategies MailerLite uses to effectively lead a fully remote team of 100+ employees
Ilma with her team on workation in Florence, Italy.
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